About us

At Sophie & Friends, we believe that in each baby product category, there is a best-in-class brand for you and your baby. As a business that distributes quality products in South-East Asia, we take great pride in offering the best-in-class baby brands to our customers. We understand that parents want only the very best for their little ones, which is why we have curated a selection of top-tier baby brands that prioritise safety, quality, and design.

Some of the best in class baby brands that we offer include:

  • Sophie la girafe
  • Ki ET LA
  • Traeumeland
  • Pur
  • Snoozebaby

These brands are trusted by parents around the world for their innovative and thoughtful designs, high-quality materials, and commitment to safety standards. We understand that parenting can be challenging, and that’s why we aim to make it easier by curating these best baby products. While using products from the brands that we represent, parents can care for their little ones with confidence and peace of mind.

Our Mission

We are committed to providing the best in class baby brands to our customers. Our mission is to carefully curate and distribute the highest quality baby products from innovative brands all around the world, with a focus on Europe, USA and Australia. We aim to make parenting easier and more enjoyable by providing them with a wide range of safe, reliable, and stylish baby products.

We will do this by building enduring relationships with our retail partners and customers by offering exceptional customer service, competitive pricing, and timely deliveries. We are dedicated to ensuring that every baby and parent has access to the best possible products and services that meet their needs and exceed their expectations.

A little while ago: 

A little while ago, our founder Daoyang, started the business with the idea to bring the best brands in the world for babies in Asia. Our first brand, Sophie la girafe, was discovered by Daoyang when he was looking for a baby teether for his 6 month old son. Back then, Daoyang had a hand-me-down water-filled teether for his son. Upon seeing his son chewing on the teether, he started to question where the teether came from, and how safe was the water inside.

After a lot of research, we discovered Sophie la girafe. Although a household name in France, Sophie la girafe was still unknown brand in Singapore. We started reaching out to like-minded parents who wanted the best for their babies. Before long, Sophie la girafe became

We found a market of like-minded parents who want the best for their babies for Sophie la girafe, and has since brought in various exciting brands from around the world such as Ki ET LAMilestoneFreds Swim Academy, INTEX and Snoozebaby.